Starting September 20 2021, 12:00 AM
Ending September 25 2021, 11:59 PM

Save the Boreal Digital Week of Action

We're losing ancient trees of the Canadian boreal, one of the world's most important forests, at a rate of one and a half football fields per minute. The boreal's trees absorb enough carbon each year to offset the global warming pollution of 24 million cars, they provide habitat for endangered caribou and over 5 billion birds, and they are the livelihood and home of over 600 Indigenous communities.

Unfortunately, these trees are being pulped to create extra-soft tissues and toilet paper for manufacturers like Procter & Gamble, who believe that's what their customers want. Procter & Gamble, the producer of Charmin, Puffs and Bounty, has the means to make tissue products from alternative materials, like wheat straw, bamboo and recycled paper. Join us from September 20-25, 2021 for our Digital Week of Action to urge Procter & Gamble to stop flushing our forests.

Throughout the week, we'll be collecting petition signatures, emailing Procter & Gamble about birds that rely on the boreal, tweeting and writing letters to the editor. To receive more information and a toolkit for the Digital Week of Action, register below.

Register for this event